Key Feature
High end user interface
Technology
React Native, Backend
Website

WWF – My Footprint
My Footprint is a powerful tool for driving real behavioral change, empowering individuals to take meaningful action in the fight for our planet. Developed to address real human needs, the app provides practical steps to reduce environmental impact and make sustainable choices. As a strategic keystone for WWF, My Footprint helps users turn awareness into action, creating a positive and lasting difference for our world.
Tasks
Our process
Using proven behavioural change tactics, a diverse range of challenges across different topics and effort levels, making habit-building engaging and accessible for all ages. Gamification plays a key role, encouraging users to adopt sustainable actions in a fun and practical way.
The app’s content is built around compelling storytelling and informative articles that showcase WWF’s impact and highlight the vital role supporters play. Social sharing is seamlessly integrated to amplify the message, inspiring a wider movement for positive change.
Delivery of the App
The MVP was brought to market quickly, launching in perfect alignment with the David Attenborough documentary. Since its release, engagement has remained strong, with over 200,000 downloads across the App Store and Play Store. To date, users have completed an impressive 160,000 challenges—demonstrating meaningful behavioural change among nearly 100,000 registered users.
The app serves as a powerful tool for WWF’s strategic partners, driving sustainability initiatives such as Earth Hour through interactive challenges. Its impact has been widely recognised, earning multiple design and impact awards while also being featured multiple times on the App Store in curated lists and collections.
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What do our clients think about us?
Their project management is brilliant. Just Applications responds quickly to any questions, tweaks, or amendments we want to make. They’re very patient, and we appreciate them in that respect. The communication between us has been very good. We talk about things through email, and if we want to discuss something more serious, we make phone calls.
John-Paul Banbury, Managing director –Greetings House LTD
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